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Using Digital Marketing to improve your ecommerce visibility [Case Study]

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How online coupon and comparison site Dealhack have re-established themselves
Dealhack launched back in 2005 and proved popular with users in creative careers.

How have Dealhack marketed themselves?
Through market research and competitor analysis, the company positions itself as the gap between coupon and comparison shopping sites that have thousands of entries and insider blogs like Engadget or Gizmodo. The discount company serves both as a shopping guide and a source for special deals, thus shortening the customer lifecycle as they are able to research and buy on the same site.

Dealhack also has regular weekly features that its users enjoy, like Top 10 CDs, Top 5 DVD Sales and Rentals, Top 10 In-Demand Book Titles, and highlighted "Dealhack Favorites."

What Dealhack do?
Today’s shoppers look for value for money when purchasing products as retailers struggle due to brand loyalty and increased competition. Coupon sites have helped to decrease the gap between online retailers and consumers. Dealhack makes it easy for consumers to find and use coupons thanks to six locations around the world who provide 24-hour deal testing.

By building shopping guides and encouraging brands to offer better deals, Dealhack improves the online shopping experience while increasing both engagement and brand integrity.

Customers will find thousands of coupon codes, promotions, and deals that are tested and added daily. It tests the deals when they go live, and, for extended offers, it tests them every 90 days after that or sooner if a user reports a problem.

Every deal is given a score between 1 and 100 based on a methodology they created. So you don’t have to dig through 50 deals to find the best one.

Their goal is to make the service the most reliable source for discounts on the web. They achieve this by employing teams of people in several different time zones so that someone is always working around the clock to locate and source the best coupons and deals for the thousands of categories, brands, and retail stores that they feature on their website.

When it comes to special deals and promotions that are offered for a limited amount of time, Deal Hack places them on separate pages within site to highlight them. This allows people to go directly to those offers to take advantage of them before they expire.

Which brands does Dealhack work with?
Dealhack works in collaboration with the most popular stores on the web to add their deals and coupons to our collection every day. Brands include; ASOS, Amazon, Billabong, Boohoo, Gap, Jack Wills, Levi’s, Reebox, Ted Baker, Tommy Hilfiger, Uber, Apple, Vimeo and lots more.

The best times to find deals on Dealhack are in the days leading up to holidays like Black Friday, Cyber Monday, Christmas, Boxing Day, Valentine’s Day, Mother’s Day, and Easter.

Global Team Provides 24-Hour Deal Verification and Support
The Dealhack team are based in Toronto, and the company features more than 1000 Canadian, US and global retailers from six countries.

The team works around the clock to provide site maintenance and support to its customers who have queries and problems with deals.

Dealhack offers a $1500 annual community volunteer scholarship
They also offer a $1500 annual community scholarship to a University or College student for volunteer help in their community. The submission date for the next round is June 30, 2018.

To apply, students must:


  • Be enrolled full-time at a college or university in the USA or Canada for the 2018-2019 academic year.
  • Be in good standing with their current academic institution.
  • Exemplify outstanding community volunteer involvement.
  • Have permission from a parent or legal guardian if they are under the age of 18.

To apply for this opportunity fill out the application form, include your name, email address and the name of your school and place where you volunteer.


  • Include the name, phone number, and email address of at least one reference that can verify your volunteer involvement.
  • Use your answers to fully describe your community volunteer involvement and what it means to you to be a volunteer. Questions include:
  • How do you help in your community?
  • How long have you been volunteering?
  • Why do you volunteer?
  • What does volunteering mean to you and what has it taught you?
  • What plans do you have to volunteer in the future?

Digital barriers the company has overcome since its re-launch
After shutting down in 2011, new owners bought the site from the previous owners in 2015 and the site features on daily deals (mostly tech & electronics) but had trouble scaling; they were able to bring it back and grow it quickly by scaling the deal sourcing and focusing on longer-term discounts and promo codes.

How successful have they been?
Since the website was re-launched in August 2016, there has been a steady growth from looking at SEMRush data.

Dealhack


The company contributes a significant portion of their growth to focus on sharing discounts with specific groups like military, teachers, first responders, students and seniors. Their targeted guides have received an incredibly enthusiastic response from those groups. Their savings guides are said to have spread like wildfire.

SOURCE : www.smartinsights.com